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Research

Report

Sochi Hotel Market Update - September 2014


Sochi has gained global publicity as host of the 2014 Winter Olympic Games. It does though remain a mostly domestic resort area for coastal and mountain vacations. The coastal zone is what we refer to as “Big Sochi’ and in terms of recent hotel activity we here focus on Sochi city, the Khosta area and the Olympic Park in the Imeretinskaya valley. Sochi has always attracted Sanatorium users in the spring and autumn with families in the summer. The new segment for the area is MICE as a combination of hotels and expo facilities have appeared as a consequence of the Olympics. Downtown remains the key zone for visitors, more though will be drawn to the Olympic Park – especially MICE visitors and those looking to visit the Sochi Park (theme park), F1 and various other staged events.

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