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MOSCOW, 4 October, 2016 - adidas Group, a global leader in the sporting goods industry, has opened its Russia’s only flagship store of adidas Originals brand at 6/3 Kuznetsky Most in Moscow. JLL advised adidas Group on the lease contract for the premises of c. 300 sq m.
adidas Originals is a casual clothing brand founded in 2001 and inspired by the rich sporting heritage of adidas, one of the world’s largest sports brands, a leader in development and manufacturing of footwear and apparel for athletes. adidas Originals maintains the brand heritage through its commitment to innovations and ability to view brave creative ideas conceived at courts and stadiums, through the lens of today’s youth culture while building on the archive adidas models. Branded by the Trefoil logo first used in 1972 and immediately favoured by creative trend-setters, adidas Originals has remained a leading brand in street fashion.
Moscow got the brand’s 11th flagship concept store, joining the world’s largest cities like New York, London, Tokyo, Berlin, and more. Originals Moscow embodies the true spirit and style of Russia’s capital city with its intricate combination of modern dynamic pace and traditional, ancestral patterns. The flagship store interior integrates styles of Moscow’s various epochs.
Kirill Bondarenko, brand manager, adidas Style: “We are proud to announce the opening of Russia’s only adidas Originals flagship store in Moscow. We do believe it will make a great third place for all fans of the brand. Here, they can both purchase the latest collections, collaborations and limited editions AND attend exciting showcases, master classes, exhibitions, and parties. We see Originals Moscow in Kuznetsky Most as a unique retail project following the hottest trends in design, concept and ambience music while fully understanding the target audience interests.”
Natalia Ozernaya, Deputy Head of Street Retail, Moscow, JLL: “For many years now, Kuznetsky Most has remained one of the most-wanted streets for flagship retail projects. Recent pedestrianization turned the street into a comfortable urban area and a place for regular festivals, making Kuznetsky Most a locals’ place of choice for going out as well as a tourist attraction. There is always a heavy traffic which makes the street attractive for the largest brands, Russian as well as global. For adidas Originals’ unique concept, we have found a TSUM-area space with high arched ceilings and huge windows, fully meeting the image of a country-unique brand’s flagship store.”
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $5.2 billion and gross revenue of $6.0 billion, JLL has more than 280 corporate offices, operates in more than 80 countries and has a global workforce of more than 60,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 4.0 billion square feet, or 372 million square meters, and completed $138 billion in sales, acquisitions and finance transactions in 2015. Its investment management business, LaSalle Investment Management, has $59.1 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.
In Russia and CIS JLL has offices in Moscow, St. Petersburg and Kiev. JLL, Russia & CIS was voted Consultant of the Year in 2004, 2006-2016 at the Commercial Real Estate Awards, Moscow; Consultant of the Year at the Commercial Real Estate Awards 2009, 2016, St. Petersburg; Consultant of the Year at the RCSC Awards in 2015.
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