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News Release


Japanese watch brand Seiko to open its first store in Russia

​Moscow, 10 February 2015 - Seiko today announced plans to open its first Russian store in the St.Nickolas complex on Nikolskaya Street, Moscow after being advised by JLL. The official opening of the 81 sq m store is scheduled for summer/autumn 2015.

The Seiko store will feature 15 watch collections ranging from 10,000 to 1,000,000 rubles (€134 to €13,455), including models designed specifically for the Japanese domestic market, such as Credor and Galante. 

“The opening of a flagship store is a natural stage of the Seiko’s development in Russia. We have been expanding our partner network for several years now, and our watches can now be purchased in 300 stores throughout Russia. As a result, we have shaped the product range suitable for the Russian consumers and have acquired loyal audience sharing Seiko’s global values: passion for innovation, perfect quality and sound pricing policy. Now it is right time to open our own store,” says Egor Sidorenko, Head of Marketing & Sales, Seiko Russia.

“For the last few years, Moscow has been ranked among the top three European cities in terms of popularity among international retailers. Even under volatile economic conditions, leading international brands keep studying the possibilities of entering the Russian market and opening their flagship stores when there is a suitable location. Retailers’ interest has obviously shifted towards pedestrian zones. We foresee Nikolskaya Street becoming a true retail corridor similar to those seen throughout Europe and that is why this street and its anchor project, St.Nickolas, was chosen for opening the first Seiko store,” says Elena Summina, Consultant, Retail Tenant Representation Services, JLL, Russia & CIS.

The St.Nickolas complex is a high traffic area in the pedestrianized Nikolskaya Street, in a premium-class neighbourhood combining historic architecture and state-of-the-art infrastructure. Located near the Kremlin, the complex is owned by Russian investment company Vesper and it is currently undergoing renovation to comprise luxury residential apartments above a retail component on the first floor, where the flagship store will be situated alongside other premium brands.

Seiko is an innovation leader in the watch industry. It was the first company in the world to introduce quartz watches (Seiko Quartz Astron, 1969), TV watches (1983), watches powered by movement of the wearer (Seiko Kinetic, 1988), and watches to be used in outer space (Spring Drive Spacewalk, 2008).

About Seiko

The Seiko brand was created in 1881 by Japanese businessman Kintaro Hattori in Tokyo. All components of Seiko watch – from integrated chips to balance springs – are manufactured by Seiko. Seiko is the only watch brand in the world that manufactures four different mechanisms: mechanical, quartz, Kinetic and Spring Drive.


A 41-strong premium-class apartment complex with a shopping mall on the ground floor. Located in the cultural and historical monument of Sheremetyevskoe podvorye on Nikolskaya Street. The building was built at the end of the 19th century by the famous architect Alexander Meissner on request of the count Sergey Sheremetyev as the guest house. Vesper is currently carrying out renovation works to the premium apartments that boast Kremlin and the Bolshoi Theatre views. The project will be fully completed in the autumn of 2015. 



The Russian investment company has a strong reputation for developing elite apartments. The company portfolio includes such projects as the St.Nickolas residential complex, “Gelrich's House” in Prechistensky lane, club house "Bulgakov" in Patriarch’s ponds and club house of Villa Vesper in Jurmala, apartments in Moscow City, elite residential complex "Trilogy". In May, 2014 70% Vesper shares were acquired by O1 Group. 

About JLL

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000.  On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $53.6 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. 

In Russia and CIS JLL has offices in Moscow, St. Petersburg and Kiev. JLL, Russia & CIS was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012 , 2013 and 2014 at the Commercial Real Estate Awards, Moscow; Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg and The Best Real Estate Consultancy in Ukraine at the Ukrainian Property Awards in 2013.

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