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News Release


Moscow Avia Park SEC to introduce Trend Island, new retail format

​Moscow, 31 July, 2014 – AMMA Development, the developer of Europe’s largest SEC, Avia Park, which is at the completion stage on Khodynskoe Pole in Moscow, has officially announced a new destination concept for one of the shopping mall’s floors. Nearly 6,000 sq m in the centre of the mall’s third level will be home to Trend Island – a sophisticated and innovative open format.

Trend Island’s space, which takes the form of ‘island’ in the centre of the floor, is being leased in units of 50 to 300 sq m on average. The format is close to that seen in modern department stores; however, Trend Island is not a department store in the classic sense, but instead is a combination of a non-standard ‘island’ spaces and the traditional fashion gallery of a shopping centre.

In addition, Trend Island will embody a number of modern retail concepts. First of all, it enlarges the usual shopping mall’s tenant target audience which may be represented by Russian designers and international distributors that at the moment we can see at such creative locations as Flacon, Krasniy Oktyabr, ArtPlay. Trend Island can also be of interest for retailers who would like to try their products at the special location where they would maximize the footfall and potential retail sales. Trend Island will provide customers with such spaces where they can relax, eat, and drink. Trend Island’s anchor tenant will be ITEMS, the multi-brand shop, which will occupy 800 sq m. To date, ITEMS has been represented in Moscow’s Tsvetnoy Central Market department store. At Avia Park, ITEMS will provide the majority of the group’s brands.

Avia Park SEC (GLA – 227,000 sq m) opens on 28th of November, 2014, and will become the largest shopping and entertainment mall in Europe. The scheme’s anchor tenants include an Auchan food hypermarket (22,500 sq m), a Hoff furniture and household goods hypermarket (10,000 sq m), a Debenhams department store (8,400 sq m), a Media Markt electrical appliances hypermarket (6,300 sq m), an OBI DIY store (15,000 sq m) and a Decathlon sports goods hypermarket (7,300 sq m). In addition, Avia Park will see the appearance of KidZania, the first children’s entertainment and education park under this brand operation in Russia (8,000 sq m), as well as a Karo Film multiplex cinema (10,200 sq m). JLL is the project’s exclusive leasing agent.

Anders Binnmyr, President of AMMA Development, said: “Avia Park SEC will become an iconic internationally renowned retail asset. To demonstrate the scheme’s high quality, its compliance with the latest international retail standards, and to stress its significance in the national market, we are implementing the most advanced and innovative concepts, and creating a special tenant mix which will include newcomer brands. Trend Island is one of many exceptional features that we expect will attract a sophisticated and stylish audience, and become one of Avia Park’s main competitive advantages.”

Tatiana Kluchinskaya, National Director, Head of Retail Department, JLL, Russia & CIS, commented: “At the moment about 85% of space in Avia Park is leased, and we are confident that Trend Island is becoming a powerful driver of tenant interest in the mall. It will allow not just for the successful completion of the leasing process, but it will also attract bright and upcoming brands to the project. Trend Island will be an ideal platform to test innovative concepts and formats both for newcomers and experienced market players. In terms of growing competition, such customized solutions will allow retailers to move away from the classic shopping mall layout formula while still meeting international quality standards, which will have a positive impact on the project itself and on customer loyalty to it.”

Avia Park SEC is being constructed on Khodynskoe Pole in Moscow between two major city roads – Leningradsky Avenue and Zvenigorodskoe Highway. ‘Khodynskoe Pole’ metro station is being developed just 60 metres from the SEC; its opening is set for 2015. Avia Park SEC includes four retail levels and parking for 7,000 cars.

About JLL

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4 billion, JLL has more than 200 corporate offices and operates in 75 countries worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3 billion square feet and completed $99 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $48.0 billion of real estate assets under management. JLL is the brand name of Jones Lang LaSalle Incorporated.

In Russia and CIS JLL has offices in Moscow, St. Petersburg and Kiev. JLL, Russia & CIS was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012 , 2013 and 2014 at the Commercial Real Estate Awards, Moscow; Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg and The Best Real Estate Consultancy in Ukraine at the Ukrainian Property Awards in 2013.

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