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News Release

​St. Petersburg

Agent Provocateur arrives in St. Petersburg, Russia


​​St. Petersburg, 28 May 2014 – Agent Provocateur’s first luxury lingerie and accessories boutique in Russia outside of Moscow will open St. Petersburg in July. The 110 sq m lease at 117 Nevsky Avenue was managed by JLL.

Agent Provocateur was founded in the UK in 1994 and today is present in 13 countries across Europe, America, the Middle East and Asia. The Nevsky Avenue boutique will be the brand’s first Russian presence outside of Moscow where there are currently seven boutiques, along with an online store. The boutique interior will be executed in accordance with the brand’s global concept and is being designed in co-ordination with London head office.

The Nevsky Avenue boutique will launch with a seasonal collection including lingerie, swimwear, stockings, accessories, along with a classical line of bestsellers including - kimonos, pjyamas, masks, garters and a demi-couture collection, including evening gowns. The perfumer brand line will be represented as well.

Anna Lapchenko, Head of High Street Retail of JLL in St. Petersburg, said: “The boutique’s St. Petersburg location is a perfect fit for this luxury retailer. Part of Nevsky Avenue behind the Vosstaniya Square has a strong reputation for premium shopping. The location near Chanel and Wild Orchid boutiques as well as Babochka multibrand will provide a steady flow of target customers. The world famous Agent Provocateur brand will ensure demand among residents of St. Petersburg.”


About JLL

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4 billion, JLL has more than 200 corporate offices and operates in 75 countries worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3 billion square feet and completed $99 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $48.0 billion of real estate assets under management.

In Russia and CIS JLL has offices in Moscow, St. Petersburg and Kiev. JLL, Russia & CIS was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012 , 2013 and 2014 at the Commercial Real Estate Awards, Moscow; Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg and The Best Real Estate Consultancy in Ukraine at the Ukrainian Property Awards in 2013.

For further information, visit www.jll.ru