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News Release


Longchamp opens its first direct store in Russia

New boutique to occupy 100 sq m in the METROPOLIS mall in Moscow

Moscow, 12 May 2014 – The first store of Longchamp owned by the company, the worldwide-known French fashion house offering premium leather goods and accessories, to open in the METROPOLIS mall in Moscow. The retailer leased 100 sq m space for its store; JLL advised on the deal.

Longchamp franchise boutique was previously located in METROPOLIS as well. Having changed the owner, the store will be modified to occupy more space and imply an interior design reflecting the latest European and global trends. The opening is scheduled for August 1, 2014. The re-set store will endorse the new concept of METROPOLIS mall built around the premium brand fashion gallery with retailers’ debut stores in Russia.

Julien Jolly, General Manager, Longchamp Russia, said: “The launch of Longchamp’s first direct boutique in Russia along with the local subsidiary set-up is a milestone in the brand expansion. We think this step leads us to wider opportunities – we’ll now have more ability to increase the local market share and also to develop and manage our stores in a more efficient way. Driven by our customer requirements and eager to provide shoppers with the best collections of the Longchamp House, we intend to strengthen the company position and increase sales here in the Russian market when commitment to traditions and high quality craftsmanship always remains our credo.”

Longchamp story began in 1948, and now the company owns more than 265 brand boutiques all over the world. The brand entered the Russian market in 2002 with its famous bags first, and then opened the first franchise store in 2007. At present there are three brand shops in Russia, including two in Moscow and one in St. Petersburg. Longchamp goods are also available in duty free shops in Sheremetyevo and Pulkovo airports, and in several multi-brand stores.

In February 2014 Longchamp set-up its new subsidiary in Russia. It will help the company to operate directly in the dynamic Russian market.

METROPOLIS mall is located on Leningradskoe Highway, near the Voykovskaya metro station, in the North-West district of Moscow. The scheme’s GBA is 205,000 sq m, GLA is 82,000 sq m. The Metropolis parking capacity is 2,800 car spaces.

About JLL

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4 billion, JLL has more than 200 corporate offices and operates in 75 countries worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3 billion square feet and completed $99 billion in sales, acquisitions and finance transactions in 2013. Its investment management business, LaSalle Investment Management, has $48.0 billion of real estate assets under management.

In Russia and CIS JLL has offices in Moscow, St. Petersburg and Kiev. JLL, Russia & CIS was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012 , 2013 and 2014 at the Commercial Real Estate Awards, Moscow; Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg and The Best Real Estate Consultancy in Ukraine at the Ukrainian Property Awards in 2013. For further information, visit