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Real estate plays crucial role in rapidly-evolving retail strategies, says report by Jones Lang LaSalle
MAPIC, 13 November, 2013 — As online retail sales are expected to exceed $1.2 trillion globally this year*, retailers are under pressure to decide where, when and how packages should travel from dock to doorstep. The first of a series of new white papers on global e-commerce by Jones Lang LaSalle (JLL) reveals how different global markets are building their delivery infrastructure to suit cultural and consumer demand.
“Global retail expansion once meant adding properties in some of the world’s premier high streets such as New York’s Fifth Avenue or the Champs-Élysées in Paris. Now it also means specialized big box warehouses and package pick-up or sortation centers,” explained JLL’s President of Industrial, Craig Meyer. “Now that 39 percent of the world’s population has internet access, customer preference for online shopping has gone global. Retailers are using new types of facilities to keep up with deliveries and demand while staying in step with local cultures.”
Skyrocketing market share
Global online sales currently account for four percent of total retail sales and are growing at a rapid pace. In fact, global online sales grew 14.8 percent per annum from 2007 to 2012 compared to total retail sales, which increased by just 0.9 percent during the same period*.
“Although developing economies currently lag behind developed economies in their e-commerce infrastructure, they may see stronger e-commerce sales growth in the future,” added Meyer. “As a result, the global e-commerce landscape will change rapidly over the next five years and beyond.”
By 2017, the highest rates of B2C e-commerce sales growth are predicted to occur in Indonesia, China, India and Mexico. Russia ranked #7 by upcoming growth in this sector (+12.5%). In contrast, growth rates in mature markets will be measured, although markets such as the U.S. and UK are still expected to post annual double-digit growth rates.
Growth in B2C e-commerce, 2013-2017Source: eMarketer
Natalia Kopeychenko, Head of PR
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