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News Release


Detsky mir opens its first Astrakhan store in SEC Yarmarka

Jones Lang LaSalle sign a leasing agreement concerning the opening of the largest Russian children’s goods retail chain store in SEC Yarmarka

Moscow, 14 September 2011 – The first Astrakhan store of federal chain Detsky mir opens in the Yarmarka shopping and entertainment centre. The childrens’ goods department store and the family entertainment complex Fun city will make SEC Yarmarka the main family leisure centre in Astrakhan.

Detskiy mir will occupy 1, 882 sq m on the third floor of the centre. The family entertainment complex Fun city (570 sq m) and eight-screen multiplex Kinomax (4,500 sq m) will be located beside it. For the family shopping SEC Yarmarka will offer a wide range of children and youth clothes, toys and accessories, including Benetton, Gulliver, Orby, Pelican Kids and others.

Alexandra Chirkaeva, Associate Director in Retail Department, Jones Lang LaSalle, Russia & CIS, noted: “Detsky Mir is a well-known brand among Russians of all ages. We are glad that this famous retailer chose Yarmarka to open its first city store. Indeed, SEC Yarmarka is a family-oriented shopping centre, there is now analogic projects in Astrakhan. Taking into account the climate peculiarities we were aiming at the creation of the complex where parents could pleasantly spend the whole weekend with their children irrespective of changing weather”.

Teimuraz Shengelia, Deputy General Director for Network Development, Detsky Mir, added: “Within its active expansion process Detskiy Mir will open its first store in Astrakhan – one of the largest cities in South Russia with a developed economy founded on the dozens of large and medium enterprises. Our aim has always been to create a warm family atmosphere in our shops. That is why we chose SEC Yarmarka – the modern shopping centre offering exceptional comfort for all family members”.

SEC Yarmarka is located in one of the most populated districts of Astrakhan, near to main transport stations. Due to this prime location the project catchment area will reach 260, 000 people, or more than 50% of the city population. The project’s total area is 81,700 sq m including 37,000 sq m of leasable space. The distinctive feature of the complex is two-level parking (700 parking spaces) on two upper floors of the SEC. The project is being developed by PPF Real Estate Russia. Jones Lang LaSalle is an exclusive leasing agent of the complex.

Among the anchor tenants of Yarmarka are Hypermarket O'KEI (5,200 sq m), home appliances and electronics store M.Video (2,500 sq m) and sporting goods store Sportmaster (3,500 sq m). The shopping gallery will include more than 100 stores of leading Russian and international brands. The official opening will be held in November 2011.

About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of $2.9 billion, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices. The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 158 million square meters worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with approximately $41 billion of assets under management.
In Russia and CIS Jones Lang LaSalle have offices in Moscow, St. Petersburg and Kiev. Jones Lang LaSalle, Russia was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009, 2010 and 2011 at the Commercial Real Estate Awards, Moscow and Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg. For further information, please visit our web site

About PPF Real Estate Russia
PPF Real Estate Russia is part of PPF Real Estate Holding and specializes in real estate management and projects development in Russia.
The company PPF Real Estate Holding B. V. is part of PPF Group N. V., one of the largest financial and investment groups in Central and Eastern Europe. PPF Real Estate Holding is a developer, investor and professional adviser in the field of real estate. PPF Real Estate Holding manages great real estate objects included in the portfolio of PPF Group, as well as number of objects under control of other companies. The Company works in Czech Republic, in the counties of Central and Eastern Europe and in Russia.
For more details see the site